The objective of the Research on International Sales, Pricing & Profitability, is to clarify how to optimise profitability, when building international distribution and to develop an understanding of the time it takes to reach break-even and pay-back when establishing new export markets, based on different distribution structures.
Increasing sales through international distribution is not just about selling more - it's all about optimising profitability between understanding the scale advantages in the supply chain and production capacity on the one side, and understanding the ideal price-profit structure in the distribution chain.
This praxis based research on International Sales Development, Pricing & Profitability is one of the key component of the Guide2Growth project.
Undertaking the Research
We are looking for internationally established businesses
On a highly confidential basis, we are looking to engage with companies established on a minimum of 10 markets, to clarify the following questions:
- Time from first market contact to operational break-even
- Time from first market contact to capital allocation/investment pay-back
- Time between approaching new markets
- Actual value of sales per month until break-even
- Actual value of sales per month until investment pay-back
- Method of market establishment
- Price-Profit Structure in the distribution chain for the given market
Your benefit from participating in, and contributing to this research, is that you will be offered access to the findings from other internationally selling companies (anonymised), about how they have established and operate their international distribution, which you then can use to optimising your own distribution structures and hopefully increase your profitability - and you can, for free, have a consultation with Institute for Global Expansion about international expansion issues, specific to your business.
Any information you contribute with, as well as any findings and information you recieve, is kept completely anonymous – and will be treated with the highest confidentiality.
