The objective of the Guide2Growth Project is to develop new improved ways to efficiently and profitably internationalise Small and Medium-sized Enterprises. It is a unique project informed by the complexity of the current global trading environment and underpinned by the extensive academic research into the realities facing the contemporary, global SME. Guide2Growth will develop a complete solution to take an SME, irrespective of its global location, from being a primarily home market selling business to an internationally selling business. This will be achieved by the creation of an all-inclusive solution comprising ongoing strategic, marketing, financial and operational support along with local market representation and customer relationship management. The Guide2Growth Project aims to extend its reach globally covering more than 50 countries and in excess of 20.000 SMEs. The outcome is the Guide2Growth solution, providing an SME access to:
- Strategic expertise for international expansion
- Access to new markets across the globe
- Local customer development and sales support
- Ongoing management support
- Financing for international expansion
